Select Market research/marketing Journalism Promotions Advertising Public relations Restaurant owner, franchisee of a restaurant, bakery owner, Owner of any eating place etc. Working at a restaurant bakery, food courts, fast food restaurants, eating places/informal restaurants, etc. Working for McDonald's or any suppliers / partners of McDonald's None of these Typically I am a brand loyal person
I like to interact with brands and offer my views on how they can develop products for people like me
I am the kind of person who uses any brand that offers me a good deal
I wish I were a part of the planning team for brands that I am passionate about
I do not see much difference between different brands
Brands are not important for me
I don’t wish to provide my views to brands because they will do what they want anyways
I constantly research my favorite brands because I like to keep myself informed with their success story
I enjoy participating in market research surveys as I like to feel that somehow I have contributed to a brands development
There are certain product categories where I am not brand loyal at all McDonald’s is a brand that fits with my lifestyle
When I think fast food, I think of McDonald’s first
I love the taste of food at McDonald’s
I always stand up for McDonald’s if anyone speaks negatively about the brand --Select-- In store communication i.e. banner, dangler , poster, tray mate McDonald's Arabia website McDonald's Arabia Facebook/twitter/Instagram/Pinterest page In-store staff Friends /family /relatives Others specify